Since
1989.
Two DFW stores, same family, same shop. Built by Dallas soccer parents for Dallas soccer parents.
Not Just Soccer opened on Preston Road in 1989 with a simple idea: outfit the neighborhood with real gear and real service. Thirty-seven years later, we're still here, still local, still answering the phone — now with a second store in Southlake.
We know our customers because we are them. Soccer parents. Coaches. Club directors. Kids who outgrew last year's cleats and need this year's before Saturday. Mexico fans who want the right kit for the right match. We grew up in this neighborhood and we hire from it.
The chains will always have more inventory and a faster shipping label. But they don't know your kid's position. They don't know your team colors. They can't fit a wide foot in a narrow boot. They can't print Messi #10 on a kit and have it ready before kickoff.
That's what we do. Always have.
Not a 1-800 number.
National portals ship boxes. We know your coach. We know your club. We know which cleat your kid needs this season because we remembered it from last season. That's the difference.
With the World Cup coming to AT&T Stadium in 2026, we're stocking deeper than we ever have. If your team is in it, we have the kit.
Meet the shop.
Staff portraits coming soon. For now, drop by either store and meet them in person.